Created for ROJA Apex Parfums, this is a hybrid presentation piece that combines an off the shelf folding enclosure with a series of considered upgrades.
The outer structure is intentionally simple.
Using a standard folding box keeps production efficient, but it’s immediately elevated through the addition of a Colorplan Ebony box sleeve. That sleeve carries a large, highly detailed gold and silver foil design, turning what could have been a basic carton into something that feels deliberate and gift worthy.
The contrast is doing the work here.
Deep black stock against metallic foils creates that premium cue straight away. It’s familiar, but still effective, especially in the fragrance space where expectations are high.
Inside is where it properly opens up.
The lid has been adapted with four triangular retainers, holding a printed certificate in place. This isn’t just a nice touch, it gives the unboxing a sequence. You’re not straight into the product, you’re introduced to it.
The certificate itself is well judged.
Printed on GF Smith Peregrina Majestic Gold Fever and produced on the HP Indigo in black and white, it balances richness with control. The QR code adds a digital layer, but it’s been handled in a way that doesn’t cheapen the piece, which is where a lot of brands get it wrong.
The base of the box is fully customised.
A fixed insert has been created to house the perfume set alongside a set of 12 collectible cards. This is where the project shifts from packaging into experience.
The cards are arguably the standout element.
Triplexed construction with a black core gives them weight and rigidity. Eleven are finished on silver stock with foiling to both sides, while one hero card introduces gold foil to differentiate it. Each card is heavily detailed, and that level of consistency across a set is not easy to execute cleanly.
It turns the product into something people interact with, not just open and discard.
